Watch John the Bull

Overview

A bovine John Bull rouses patriotism and some more disturbing emotions whilst protesting the importing of foreign meat. Though the message is basically one of “Buy British” to help farmers suffering in the year after the Wall Street Crash, the comic license of cartooning pushes things to extremes. The scenes of meat carcasses being hung from the neck from lampposts and baying mobs outside foreign butchers offer a disquieting analogue with the concurrent rise of Fascism.

Production

• UK Ministery of Agriculture

Posters

No posters available